Branding Guide

The project’s focus was to craft a cohesive brand identity guideline booklet for a dental company, emphasizing relaxation and health. This began with creating a logo that embodied these values, complemented by a color palette of Navy Blue and Teal to convey professionalism and calmness. Sans serif fonts were chosen for a modern and approachable aesthetic. A comprehensive brand identity guide was developed to maintain consistency across all materials, ensuring alignment with the company’s personality and mission in the dental industry.