When creating package designs, I thoroughly conduct competitor research before beginning the design process. Additionally, I create a list of what the brand aims to evoke or achieve with its image. Following this, I develop a mood board that aligns with the brand's image and draws inspiration from both the mood board and the brand's environment. From there, I sketch out designs and carefully consider which design best aligns with the brand's identity. I then decide on the medium for the label imagery. For this beverage design, I aimed to evoke a brand image of wholesomeness and down-to-earth naturalness. Therefore, I chose to illustrate the label using brushes that mimic pastels and watercolors. I incorporated labeling information to complement the design, ultimately achieving the desired impression for the consumer.
